Zarg (“Zarg”, “we”, “us”) is an AI assistant for local businesses, operated by DINNO CJSC. This policy explains what personal data we process when you use Zarg — whether you are a customer messaging a business through Zarg, or a business owner running your assistant — and the choices you have.
Who we are
The data controller is DINNO CJSC, operator of Zarg (zarg.am). For any privacy question or request, contact us at privacy@zarg.am.
Data we process
- Messages and conversation content. When you message a business through Zarg — on our web chat, or via Facebook Messenger, Instagram, WhatsApp, or Telegram — we process the content of those messages and the identifier the platform gives us for your account (for example your Messenger- or Instagram-scoped ID, or your WhatsApp number) so the assistant can understand and reply.
- Contact and order details you provide. Your name, phone number, and any booking or order details you share, so the business can fulfil your request.
- Business account data. If you are a business owner, the email or phone number you sign in with, and the information you add about your business.
- Technical and usage data. Basic device and browser information, and analytics events on zarg.am (see Cookies & analytics).
How we use your data
- To operate the assistant — understand your message and generate a helpful reply.
- To process the bookings, orders, and payments you request.
- To notify the business of new messages, bookings, and orders.
- To maintain, secure, and improve the service.
AI processing
To generate replies, the content of messages is sent to our AI provider, Anthropic (the Claude API), which processes it to produce a response. This content is not used to train Anthropic’s models. We send only what is needed to answer your message.
Who we share data with
- The business you contacted — they can see your message and any details you provide, and can reply to you.
- Service providers who run Zarg on our behalf — Anthropic (to generate replies), our hosting and database providers (Vercel, Neon), and Resend (to send transactional email such as sign-in codes and booking alerts).
- The messaging platform you chose — Meta (for Facebook Messenger, Instagram, and WhatsApp) or Telegram — as the channel your message travels over, under that platform’s own terms.
- We do not sell your personal data and do not use it for third-party advertising.
Cookies & analytics
On zarg.am we use Google Analytics and the Meta Pixel to understand traffic and improve the site; these may set cookies. Conversations you have on Facebook Messenger, Instagram, WhatsApp, or Telegram are also governed by that platform’s own privacy practices.
How long we keep it
We keep conversation and order data for as long as needed to provide the service and for legitimate business and legal purposes, after which we delete or anonymise it. You can ask us to delete your data sooner.
Your rights and choices
You may request access to, correction of, or deletion of your personal data. See our Data Deletion page, or email privacy@zarg.am.
Children
Zarg is for businesses and their adult customers. It is not directed at children under 16, and we do not knowingly collect their data.
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows the current version.
Contact
DINNO CJSC — privacy@zarg.am.